玛丽黛佳推出全新彩妆品牌YES!IC，强调最真实与舒服的美

After the success of last commercial of the eyeshadow kit (小魔盒), Marie Dalgar came back to partner with DDSH on two spots for the launch of their second brand “YES! IC”.
The brand is targeting towards a younger crowd, which is aiming to create a comfortable, equal dialogue with its consumers. Different from the vibrant, colorful aesthetic from Marie Dalgar, Yes! IC uses harmonious color palette for a more approachable tone and manner.
The brand will be introduced on their 10 year anniversary event that was held on Aug 18 2018

Marie Daigar, founded by Cui Xiaohong, the new artistic makeup leader in China, came to Digital Domain Shanghai to collaborate on a spot for their new product “鬼馬小蘑盒”. This is the first time they’ve tried to use 3D & Motion graphics as a visual solution, therefore we want to make sure to deliver a spot that encapsulated their brand personalities which are fun, colorful and easy to use.
The whole concept is based around moving cubes & boxes to echo with the product’s design, with different configurations and colors, we are invited into the fun world of Marie Dagar.

玛丽黛佳由中国新的艺术化妆领袖崔晓红创办，邀请Digital Domain Shanghai，为他们的新产品“鬼马小蘑盒”进行创作。 这是他们第一次尝试使用3D和动态图像作为视觉解决方案，因此我们希望设计中着重强调和表达他们品牌个性的乐趣，丰富多彩且易于使用。
“方形空间构建整个世界，通过方块的反转变幻排列组合，来呈现产品的质感和格调”

Marie Daigar 鬼马小蘑盒 导演版

新片场，与百万创作人一起成长

Yes IC Teaser

Helen Hsu REEL2021

Digital Domain ShangHai 受台湾新锐导演陈正道委托，为其新作爱情奇幻剧-《结爱·千岁大人的初恋》，创意和设计制作背景介绍影片。我们与极具个人风格的插画师“半半1194”合作，从创意到设计，期望达成兼具古风，个性而又有趣，清奇兼具可爱的视觉呈现方式。从狐族自身，狐族星球的设定，再到狐族进化巨幅图谱的展现，我们期望在与历史故事的紧密结合中引出故事的发生 , 在极具中国风的视觉表达中铺陈到现代的剧情。

YES!IC

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