Reno II Global TVC _Shake_30s
2019-11-18T14:57:24+00:00扫码使用新片场app投屏
A RENOII spins and lowers through frame. It stops as the very top of the phone aligns with the horizon line of the world behind. The false perspective makes it look like a woman in the distance is standing atop the phone. The camera pops up, lifting the woman with it and she slides down the slope. As she reaches the bottom, the entire world rotates 90º and we see her defy gravity, performing a dance move onto the wall, her landing causing the world to shake.
The phone’s presence in the world acts as a tool that brings more and more dancers into the sequence. The physicality of their gravity defying routine causes the entire world to shake and vibrate, the dancers motion becoming a dizzying blur of movement, only revealed in clarity through the screen of the RENOII.
Client : OPPO
Creative Director: Asa Sha
Producer: Rachel
Agency : The Mill+
Director: Melody Maker
creative Director: Tom Dibb
head Of Content: Josh Davies
executive Producer: Dougal Meese
producer: Kate Sharpe
business Director, Brand Partnerships: Caroline Shortt
vfx Producer: Nicole Duncan
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