adidas NEO | It's my NEO (牛) year!
![adidas NEO | It's my NEO (牛) year!](https://oss-xpc0.xpccdn.com/uploadfile/article/2021/03/02/603db901bb9df.jpeg?x-oss-process=image%2Fresize%2Cw_1920%2Fquality%2CQ_75%2Fformat%2Cjpg)
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We built up the bridge for the conversation between Adidas Neo and Gen-z. Facing this generation, we generated a vibe to resonate with them through a series of vibrant visual presentation in the “Neo (牛)” year of 2021.
Creative & Production:GUMWAP
Post Production:GUM LAB
Executive Producer:Nico Yan
Line Producer:林薇
Site Producer:熊猫、Inky Peng
Production Assistant:Moli、狮子、Dennis Wang、聂颖兰、Yuki
Director: Gerhan葛尔汗
Deputy Director:Yan
DOP:安铮
Gaffer:Jimmy Bin
Storyboard Artist:Wilson Luo
Concept Artist:老李
Art Director:闫墨燊、赵大航
Props Manager:田其飞
Stylist:Avivi Wang
Stylist Assistant:奶膏、Shawn
Hair and Make Up:乐乐
Manicurist :Nana
Editor:Roy Ling
Color Grading:MPC Shanghai
Music: Banana Monkey
Sound Designing:Gary Kwan
Casting Director:Ariel
Casting:王妙赟、RIKU、ZELING
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