YO'HOOD HANDSHAKES | featuring FUTURA

GUMLAB collaborated with Futura to create this piece of work to capture the diversity of street fashion. With the concept of “friendship”, this video established the idea that YO’HOOD is a platform where the cool youngsters meets. Full Credits: Client: Yoho! Product: Yohood Street Fashion Festival Agency: Studio Gumwap Production: GUMLAB Creative Director: Anxing Animation/VFX Supervisor: Wen Shi Producer: Yif 3d Animation: Lindsay Horner VFX／Animation: GUMLAB