发发奇ACCESS会员体系介绍动画

发发奇ACCESS会员体系介绍动画 发发奇是一个包罗万象的线上购物平台，坐拥全球好物、聚集时髦人士、关联时尚生活。其ACCESS会员体系引入不同等级，带来逐级递增的丰富权益。接到创作邀请，我们以摩登大楼作为创意包装，用电梯的上升模拟会员升级的过程，为发发奇打造了一条全新动画，透传其品牌属性及会员体系。 FARFETCH ACCESS INTRODUCTION ANIMATION FARFETCH is inviting us to create a brand new animation to introduce ACCESS membership to the general audience. We come up of an idea of a mansion, FARFETCH Skyline, to convey brand attributes. Along the tour from the bottom to the top of the FARFETCH Skyline, the concept of an elevator suggests the idea of rising and level upgrading, while audience is introduced to the increasing shopping benefits in changing scenarios.