TOSHIBA-The Craftsman

这支影片展现的是东芝品牌的进化之旅。这一旅程始于145年前，延续至今，并将一直影响未来。它的洞察是东芝品牌及其背后日本文化中的一种思考和工作的本质，是一种对于细节的极致追求，是渗透在日本工艺，审美以及生活中的“匠人精神”。基于这概念，影片借用了一系列意象，展现了日本文化的过去、现在与未来。这支品牌片致敬了日本工匠精神，且将品牌不断精益求精的追求呈现在观众眼前。 A global campaign to communicate Toshiba's brand belief; embellishing their Japanese credentials in not just paying attention to the big picture, but also to the craft and details in the smaller points. The Craftsman celebrates the journey of the evolution of Toshiba. It is an anthem that embraces Japanese craftsmanship, Takumi Spirit, and attention to detail, which has always been the brand’s guiding principle. It investigates the essence of how Toshiba thinks and works. The journey which began over 145 years ago, still lives on today and will long into the future.