Crossing XII: Han

Branded documentary for XSNG XII In this series of mini documentary, we follow for a brief moment the daily life of people who despite their professional activity keep time to devote themselves to their passion. Han is a graphic designer during day time and a musician during night time. XSNG XII is a Chinese fashion and accessories brand with the slogan “Be yourself. Be different. Be quirky. Don’t be afraid to cross into your world”. It positions itself as a brand for people who doesn’t want to be mainstream and want to show it. The brand name “XSNG XII” stands for “Crossing 12” is inspired by the proverb “meet the devil at the crossroads”, meaning that the devil is always waiting for us when we have to make difficult decisions. The story is told of young people who question the world and its rules, form their own opinions and consciously set themselves apart by wearing the brand clothing.