这是网络红人易小星主演的系列搞笑短片，“日和”系风格（配音就是为日和配音的CUCN team）不由得让人想到之前卢正雨的《绝世高手》

Nike’s new campaign, “Possibilities,” inspires viewers to push their limits and strive to reach new goals through a variety of playful scenarios featuring an all-star cast of athletes and guest stars. Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. The film begins with the line, “If you can run a mile, run a race, run a marathon, outrun a movie star.” Different challenges and scenarios emerge, each challenging characters in the film — and the audience — to push themselves to new limits.

The film features basketball star and reigning NBA MVP, LeBron James; world No. 1 tennis icon Serena Williams; Gerard Pique of FC Barcelona and Spain; and boxing sensation Andre Ward. Actor Bradley Cooper narrates the film, which was directed by the acclaimed Nicolai Fuglsig, and features a guest appearance by actor Chris Pine.

As part of the 25th anniversary of ‘Just Do It," the inspirational message doesn’t stop when the film ends. “Possibilities” seeks to inspire everyone in their personal achievements through Nike+. The film is a challenge to the audience, who can physically take part in the film’s concept through a series of Nike+ challenges.

"For 25 years, we’ve been inspiring people to Just Do It,” comments Davide Grasso, Nike Global Chief Marketing Officer. “With ‘Possibilities’ we’re taking 'Just Do It' to a whole new place, showing people a new way to set goals and think about their own athletic potential, then helping them to achieve those goals through products, services and inspiration.”

Viewers can explore their own “Possibilities” through several activations, including Nike+ Running and NikeFuel challenges.

Nike广告短片《超越无限可能》

以東京為舞台的光之動態圖形，將幾何圖形投射到日常生活場景中，世界介於現實和幻覺之間。作品來自Visual Design Studio TANGRAM的田島太雄

搞笑系列剧《万万没想到》

评论